National Geographic Earth Day

Role - Senior Product Team Manager

Built a “Planet Possible” sub-brand encapsulating content, products, and experiences that support a love for the planet and hosted a streaming Earth Day Music event. Grew our addressable audiences by creating new features highlighting content around environmental consciousness for monetization through branded partnerships, influencer campaigns and products. This initiative lives on as an evergreen content platform on .com and app.

My role involved roadmapping key features and requirements for the 2.5 month long campaign. I managed the content strategy and implementation, then bullet-proofed the website for a flawless streaming event reaching millions of viewers.

National Geographic Interactive Experiences | Mars Rover

Role - Senior Product Team Manager

Plan the National Geographic website roadmap to support specialty experiences, key Marketing campaigns and Editorial storytelling. Drive brand affinity with never-before-seen interactive stories that bring users to the forefront of science, technology, travel and culture.

My role was to prioritize the features that would drive the most revenue growth, create the features using Agile methodology, manage stakeholder expectations and release them in time for an accompanying magazine print campaign.

Victoria’s Secret Product API Feeds

Role - Senior Product Team Manager

Relaunched the VS Fall collection across the most-trafficked & highest-demand home and landing pages leveraging a new digital product built with the agility to re-merchandise on the fly, in a variety of layouts with multiple placements per page. This global platform product eliminated wasteful and manual maintenance on 4 cross-functional teams.

My role involved intaking the request, scoping & resourcing, guiding the product team through defining business requirements, aligning with requestors on the approach, successfully launching 3 phases and reporting to leadership on the results.

Fashion Show Digital Experiences

Role - Digital Program Director

My role was the Fashion Show digital program director and subject matter expert for 7 shows in 7 years. The program required full in-house staff as well as building budgets to hire temporary labor for each discipline of the Product Team. I developed a talent pipeline, created annual training materials and cultivated long term relationships with industry professionals who repeatedly came back. During that time I oversaw production of all website experiences and coordinated all channel drivers including App, OLA, Social & Email. At the close of each season I led hindsight meetings, developed analytics reports and presented Fashion Show digital performance to leadership. With a proven track record delivering the biggest, most complex, global event of the year, I built trusted relationships throughout all brands of the business.

Shanghai Fashion Show video below includes:

• Shop the Runway Live

• Balmain Designer Collaboration

• Exclusive content for Email capture and signed-in users

• Fashion Show Timeline Experience; from castings to end of the runway

• Shoppable fashion show Videos Tab

• Train Like An Angel Interactive Sport Workout Series

New York Fashion Show video below includes:

• Live Stream, Pink Carpet event before Broadcast Watch Party

• Get Your Wings Mobile App

• Watch & Win Sweepstakes

• Broadcast night Flash Sale

• Runway Insider Synced Experience; shop, vote for your favorites & go behind the scenes

Model Metamorphosis

Role - Fashion Show Digital Program Director

Inspire the customer to get the look using elevated video content that transitions from base bra and panty to the full, decked-out runway outfit. See the looks come to life with video and motion graphics that were used in all digital channels to promote the show and make it easy for customers to buy products from the runway.

I produced Model Metamorphosis video content from it’s conception for 3 years, securing funds, partnering with UX Design to select a vendor, set up the shoot, schedule post production and implement site integration and driver strategy. My role also involved coordinating Public Relations with Site Merchandisers and Planners to strategize which looks would drive the most value for the business. Each year I provided a report to leadership on customer insights, sentiment and associated sales to reflect on ROI.

Campus Rep Recruitment

Role – Senior Product Manager

The strategy was to recruit campus representatives to engage college students with the Pink brand. This includes a back end scheduling tool to interview candidates, triggered and automated emails to inform candidates of their status, ability to store and review candidates application materials and a web experience for students to apply through their college and learn more about the program.

Swim TV Special

Role – Senior Product Team Manager

The goal was to drive engagement and sales with web and app experiences that translate the Victoria’s Secret Swim Broadcast Special online. Included create your own bathing suite, AKA Bikini Mixer functionality, social media integration and deep content storytelling.

Fragrance Finder

Role - Senior Product Manager

Create a fun, entertaining destination where the customer can take a quiz to discover the best scent for them or use a utilitarian visual filter to quickly navigate to her favorite fragrance for speedy checkout.

My role involved driving discovery with Strategy and UX to define a clear usability plan. I coordinated communications, schedules and all project information between my front-end product team & the back-end platform teams and was responsible for end to end testing. Using business priorities and merchandising insights I created a weighted rubric leveraged for the quiz algorithm. With the creative team I vetted talent and budgeted for 3rd party illustrations.

Global Cross-Sell Enhancements

Role - Senior Product Team Manager

Drove overlapping category sales by building new and enhancing existing global cross-sell capabilities. The minimum viable product generated match-back panty purchases with bras on site. The next iteration rolled out to Swim, Beauty & Pink brands.

My team piloted a new model for more fluid integration between Core capabilities and front-end experiences.

Bra Fit Guide

Role - Senior Product Team Manager

Help customers find the right fit for them by educating on extended sizing, providing expert bra fit guidance and allowing her to shop by style or size.

I oversaw the re-imagination of the guide across 3 brands, planned long-term maintenance and assess change requests as the fit space evolves. 

Building Strong Global Teams 2019

Role - Corporate Instructor

I was approached by the Learning & Development department to build a curriculum with the objective of teaching actions and tools teams can leverage to encourage a community of cultural inclusion, awareness and humility as well as to share my experiences managing cross-cultural, globally connected teams.

Highlights of the Curriculum:

• Practice what it feels like to take meaningful action on what participants discovered through intentional curiosity 

• Create connectivity among the participants to help put action to solving the challenges we face, as part of a global team

• Identify & understand diversity in each team members’ close network because a diversity strategy is needed to have a growth strategy.

SpringHill Suites iAd 2011

Role - Product Manager

Produced SpringHill Suites iAd, an interactive experience for users to select an original piece from artists across the country, preview the artwork in a selected space and enter a sweepstakes by voting for their favorite.

Renaissance Hotels Website Redesign & Navigator Program 2010 

Role - Product Manager

The goal of this redesign was for customers to understand Renaissance Hotels’ special offering; the Navigator Program. Featuring Renaissance representatives who are actual locals, guests could search for hand-picked recommendations. I shepherded the total redesign including  strategy through execution and hindsight. 

 Verizon Droid Phone Launch 2009

Role - Digital Producer

Launched the first Verizon + Google device collaboration via an interactive 360 campaign.

I managed digital creative, development and release for the Verizon Droid phone including high-level animations for the droidoes.com site and robust online advertising; ex. takeovers & mastheads. In partnership with one Senior Producer, we launched three VZ Droid sites in two months.

Global Nike Operating System 2008

Role - Digital Producer

I managed a cross-functional team of back-end programmers, developers and interactive designers to reach release dates on time for the creation of new Nike Operating System modules. Wrote a weekly newsletter to update Nike producers on OS features, implementation details, and key dates. Resolved digital asset management issues and implemented the blog forum module for Nike Running.

Nike slideshow below includes:

• Nike OS User Flagging

• Nike OS Blog Commenting

• Nike Running Blog Forum

Areas of Expertise

‣ Lead Global Teams; Recruitment, Training, Coaching, Mentorship

‣ Product Roadmapping & Ownership

‣ Product & Program Management for Multibillion-Dollar Businesses

‣ Establishing Product Vision & Backlog Refinement

‣ Risk Management

‣ Analytics and Problem Solving

‣ Public Speaking

‣ Create Budgets & Report Actuals to Leadership

‣ Process Creation, Operationalization & Adoption

‣ Direct High-Impact Tentpole Events

‣ Capacity Planning & Resource Allocations

Skills

‣ Product Management – Salesforce, Atlassian Suite - Jira, Confluence, Opsgenie, IBM Coremetrics, MS Office Suite, Sharepoint, Smartsheet, Basecamp, CMS , Light HTML, Google Analytics, Light XML, FTP

‣ Presentation – InVision, Keynote, Adobe Creative Suite, Video Compression

Methodologies & Frameworks

‣ Lean - UX, Usability, Test & Learn

‣ Agile - Scrum

‣ DevOps

‣ Continuous Integration / Continuous Delivery (CI/CD)

Contact