CERTIFICATIONS
Scaled Professional Scrum with Nexus Framework (SPS)
Project Management Institute Agile Certified Practitioner (PMI-ACP)
Professional Scrum Product Owner (PSPO)
Advanced Google Analytics
NATIONAL GEOGRAPHIC
VICTORIA’S SECRET
MARRIOTT HOTELS & RESORTS
VERIZON
NIKE
CORPORATE INSTRUCTOR
AREAS OF EXPERTISE
National Geographic Article Replatform
Role - Senior Product Team Manager
I spearheaded the strategic overhaul and migration of nationalgeographic.com's core article platform from a legacy Content Management System (CMS) to a modern, scalable, and cost-effective cross-brand technology solution. This critical initiative aimed to significantly enhance user experience, improve accessibility, drive organic growth, and provide greater flexibility and better feature sharing across brands within our global digital properties.
I led and collaborated with diverse cross-functional teams, including engineering, design, editorial, data science, SEO, and analytics, to define the product vision, strategy, and roadmap. My role encompassed full lifecycle product leadership, complex stakeholder management, and driving data-driven decisions throughout the entire lifecycle.
National Geographic Global Navigation Redesign
Project Spotlight: Empowering Product Leadership
Role – Senior Product Team Manager
As a Product Leader, a key focus was on talent development. I mentored a direct report to autonomously lead the comprehensive redesign of National Geographic's global navigation. I provided strategic guidance, taught essential product processes (including stakeholder interviews, user research, and data-driven hypothesis generation), and empowered her to successfully drive this high-visibility project end-to-end as her first independent product initiative.
The Global Navigation redesign was crucial for enhancing wayfinding and content discovery across natgeo.com's extensive content library, improving accessibility, and optimizing SEO. The new design introduced an intuitive mega-menu showcasing over 50 topics, integrated inline search, and configurable promotional modules.
National Geographic Earth Day
Role - Senior Product Team Manager
Built a “Planet Possible” sub-brand encapsulating content, products, and experiences that support a love for the planet and hosted a streaming Earth Day Music event. Grew our addressable audiences by creating new features highlighting content around environmental consciousness for monetization through branded partnerships, influencer campaigns and products. This initiative lives on as an evergreen content platform on .com and app.
My role involved roadmapping key features and requirements for the 2.5 month long campaign. I managed the content strategy and implementation, then bullet-proofed the website for a flawless streaming event reaching millions of viewers.
National Geographic Interactive Experiences | Mars Rover
Role - Senior Product Team Manager
Plan the National Geographic website roadmap to support specialty experiences, key Marketing campaigns and Editorial storytelling. Drive brand affinity with never-before-seen interactive stories that bring users to the forefront of science, technology, travel and culture.
My role was to prioritize the features that would drive the most revenue growth, create the features using Agile methodology, manage stakeholder expectations and release them in time for an accompanying magazine print campaign.
Victoria’s Secret Product API Feeds
Role - Senior Product Team Manager
Relaunched the VS Fall collection across the most-trafficked & highest-demand home and landing pages leveraging a new digital product built with the agility to re-merchandise on the fly, in a variety of layouts with multiple placements per page. This global platform product eliminated wasteful and manual maintenance on 4 cross-functional teams.
My role involved intaking the request, scoping & resourcing, guiding the product team through defining business requirements, aligning with requestors on the approach, successfully launching 3 phases and reporting to leadership on the results.
Fashion Show Digital Experiences
Role - Digital Program Director
My role was the Fashion Show digital program director and subject matter expert for 7 shows in 7 years. The program required full in-house staff as well as building budgets to hire temporary labor for each discipline of the Product Team. I developed a talent pipeline, created annual training materials and cultivated long term relationships with industry professionals who repeatedly came back. During that time I oversaw production of all website experiences and coordinated all channel drivers including App, OLA, Social & Email. At the close of each season I led hindsight meetings, developed analytics reports and presented Fashion Show digital performance to leadership. With a proven track record delivering the biggest, most complex, global event of the year, I built trusted relationships throughout all brands of the business.
Shanghai Fashion Show video below includes:
Shop the Runway Live
Balmain Designer Collaboration
Exclusive content for Email capture and signed-in users
Fashion Show Timeline Experience; from castings to end of the runway
Shoppable fashion show Videos Tab
Train Like An Angel Interactive Sport Workout Series
New York Fashion Show video below includes:
Live Stream, Pink Carpet event before Broadcast Watch Party
Get Your Wings Mobile App
Watch & Win Sweepstakes
Broadcast night Flash Sale
Runway Insider Synced Experience; shop, vote for your favorites & go behind the scenes
Model Metamorphosis
Role - Fashion Show Digital Program Director
Inspire the customer to get the look using elevated video content that transitions from base bra and panty to the full, decked-out runway outfit. See the looks come to life with video and motion graphics that were used in all digital channels to promote the show and make it easy for customers to buy products from the runway.
I produced Model Metamorphosis video content from it’s conception for 3 years, securing funds, partnering with UX Design to select a vendor, set up the shoot, schedule post production and implement site integration and driver strategy. My role also involved coordinating Public Relations with Site Merchandisers and Planners to strategize which looks would drive the most value for the business. Each year I provided a report to leadership on customer insights, sentiment and associated sales to reflect on ROI.
Campus Rep Recruitment
Role – Senior Product Manager
The strategy was to recruit campus representatives to engage college students with the Pink brand. This includes a back end scheduling tool to interview candidates, triggered and automated emails to inform candidates of their status, ability to store and review candidates application materials and a web experience for students to apply through their college and learn more about the program.
Swim TV Special
Role – Senior Product Team Manager
The goal was to drive engagement and sales with web and app experiences that translate the Victoria’s Secret Swim Broadcast Special online. Included create your own bathing suite, AKA Bikini Mixer functionality, social media integration and deep content storytelling.
Fragrance Finder
Role - Senior Product Manager
Create a fun, entertaining destination where the customer can take a quiz to discover the best scent for them or use a utilitarian visual filter to quickly navigate to her favorite fragrance for speedy checkout.
My role involved driving discovery with Strategy and UX to define a clear usability plan. I coordinated communications, schedules and all project information between my front-end product team & the back-end platform teams and was responsible for end to end testing. Using business priorities and merchandising insights I created a weighted rubric leveraged for the quiz algorithm. With the creative team I vetted talent and budgeted for 3rd party illustrations.
Global Cross-Sell Enhancements
Role - Senior Product Team Manager
Drove overlapping category sales by building new and enhancing existing global cross-sell capabilities. The minimum viable product generated match-back panty purchases with bras on site. The next iteration rolled out to Swim, Beauty & Pink brands.
My team piloted a new model for more fluid integration between Core capabilities and front-end experiences.
Bra Fit Guide
Role - Senior Product Team Manager
Help customers find the right fit for them by educating on extended sizing, providing expert bra fit guidance and allowing her to shop by style or size.
I oversaw the re-imagination of the guide across 3 brands, planned long-term maintenance and assess change requests as the fit space evolves.
Building Strong Global Teams 2019
Role - Corporate Instructor
I was approached by the Learning & Development department to build a curriculum with the objective of teaching actions and tools teams can leverage to encourage a community of cultural inclusion, awareness and humility as well as to share my experiences managing cross-cultural, globally connected teams.
Highlights of the Curriculum:
Practice what it feels like to take meaningful action on what participants discovered through intentional curiosity
Create connectivity among the participants to help put action to solving the challenges we face, as part of a global team
Identify & understand diversity in each team members’ close network because a diversity strategy is needed to have a growth strategy.
SpringHill Suites iAd 2011
Role - Product Manager
Produced SpringHill Suites iAd, an interactive experience for users to select an original piece from artists across the country, preview the artwork in a selected space and enter a sweepstakes by voting for their favorite.
Renaissance Hotels Website Redesign & Navigator Program 2010
Role - Product Manager
The goal of this redesign was for customers to understand Renaissance Hotels’ special offering; the Navigator Program. Featuring Renaissance representatives who are actual locals, guests could search for hand-picked recommendations. I shepherded the total redesign including strategy through execution and hindsight.
Verizon Droid Phone Launch 2009
Role - Digital Producer
Launched the first Verizon + Google device collaboration via an interactive 360 campaign.
I managed digital creative, development and release for the Verizon Droid phone including high-level animations for the droidoes.com site and robust online advertising; ex. takeovers & mastheads. In partnership with one Senior Producer, we launched three VZ Droid sites in two months.
Global Nike Operating System 2008
Role - Digital Producer
I managed a cross-functional team of back-end programmers, developers and interactive designers to reach release dates on time for the creation of new Nike Operating System modules. Wrote a weekly newsletter to update Nike producers on OS features, implementation details, and key dates. Resolved digital asset management issues and implemented the blog forum module for Nike Running.
Nike slideshow below includes:
Nike OS User Flagging
Nike OS Blog Commenting
Nike Running Blog Forum
‣ Lead Global Teams; Recruitment, Training, Coaching, Mentorship
‣ Product Roadmapping & Ownership
‣ Product & Program Management for Multibillion-Dollar Businesses
‣ Establishing Product Vision & Backlog Refinement
‣ Risk Management
‣ Analytics and Problem Solving
‣ Public Speaking
‣ Create Budgets & Report Actuals to Leadership
‣ Process Creation, Operationalization & Adoption
‣ Direct High-Impact Tentpole Events
‣ Capacity Planning & Resource Allocations
Skills
‣ Product Management – Salesforce, Atlassian Suite - Jira, Confluence, Opsgenie, IBM Coremetrics, MS Office Suite, Sharepoint, Smartsheet, Basecamp, CMS , Light HTML, Google Analytics, Light XML, FTP
‣ Presentation – InVision, Keynote, Adobe Creative Suite, Video Compression
Methodologies & Frameworks
‣ Lean - UX, Usability, Test & Learn
‣ Agile - Scrum
‣ DevOps
‣ Continuous Integration / Continuous Delivery (CI/CD)
“I’ve had the distinct pleasure of working with Rebecca on the Victoria’s Secret Fashion Show in 2016 and 2018. From inception, Rebecca created a clear and concise foundation for which all digital production work should be built upon. Rebecca goes above and beyond to articulate and define the scope of any project on behalf of her team, as well as Fashion Show stakeholders. Adept at communicating on an executive level, she also brings and unrivaled passion and affinity to every meeting, project and team member she engages. In addition, she is able to balance the myriad of Fashion Show responsibilities with other brand wide initiatives, including all holiday custom projects, re-launching Swim, building new capabilities into the platform, beauty custom projects and much more.”
“I’ve learned the hard way that you can have the most talented creatives on a project but if you don’t have a good producer, the process and the outcome will suffer. Rebecca isn’t just a good producer. She’s a phenomenal one. Proactive. Thorough. Grace under pressure. A great detective, juggler and communicator. Rebecca amazes me with her grasp of all the technical aspects of a project, but at the same time she gets copy and has a strong understanding of creative. She asks all the right questions, and she gets the answers. And she makes sure we all have a good time with it along the way. I’m fortunate to have partnered with her the past several years on all the Victoria’s Secret Fashion Show digital projects, as well as countless others. The first thing I ask when I hear about a new project is, ‘Who is the producer?’. When the answer is ‘Rebecca’, I know we’re set up for success.”
“I learned a great deal working as a producer under Rebecca. Not only has she taught me the production basics, she’s given me valuable insight on what it means to be a great leader. She’s approachable, patient, and constantly works to support her team. Her exceptional communication skills enable her to maintain good relationships with team members and cross-functional partners alike. Rebecca is thorough and invested in her projects and stays consistently forward-thinking and curious about ways to improve. I continue to look to her as a mentor and, given the opportunity, I would jump at the chance to work with Rebecca again.”
“Rebecca is a great professional, and it was a great honor to have her speak at our event, BridgeTo Campus Conference in Digital Advertising. She is organized and charismatic, a great speaker, and superior in her field (and charming)). Owners of various companies abroad, creative directors, and other great players of Digital marketing, had the pleasure to gain great knowledge, innovative ideas from Rebecca’s presentation, her vibe, and the experiences which she passionately shared at our event. Future collaborations with Rebecca are certain, for her proficiency in the field is outstanding. Thank you Rebecca.”
